20 Fashion Brands You’ve Been Pronouncing Wrong

There are so many designers out there, both expensive and affordable, that make you wonder how you should pronounce their brand. Frenchify it with silent letters and you might sound pretentious, but if you pronounce every letter you might sound completely ignorant.

There’s really no winning unless you search for people who work for that brand and ask them yourself. And even then, there are cultural pronunciations that differ from the original pronunciation!

So if you’re just dying to talk about your favorite brands like Marchesa (mar-CHE-sa?) and Saucony (SAU-ko-nee?), look no further! Instead of looking the right brand pronunciation up on the sly before you say it out loud, just refer to this handy list! Just make sure you practice pronouncing each brand out loud to yourself before you casually mention your new Hermès scarf of your latest pair of Manolo Blahnik stilettos!

Hermès: Air MAYZ

Christian Louboutin: KREEST yahn loo boo TAHN

Zara: THAH rah

Joie: Zjwah

Maje: Mahj

Ralph Lauren: Ralph LOH ren

Acne: AHK nay

Miu Miu: Mew Mew

Marchesa: mar KAY za

Monique Lhuillier: mo NEEQ LYU li ay

Elie Saab: EH lee Sahb

Manolo Blahnik: MUH no lo BLAH nik

Rodarte: ro DAR tay

Versace: vur SAH chee

Comme Des Garcons: Kohm de gahr SOHN

Uniqlo: yoo NEE klo

Adidas: ah DEE das

Saucony: SOH ka nee

Lululemon: LOO loo le mon

Bebe: BEE bee

Mispronouncing brands like the ones mentioned above is common. But it’s better if you learn how to properly pronounce them before you embarrass yourself!