Vote with your butt!
Who is the best football player in the world, Cristiano Ronaldo or Lionel Messi?
Apparently, London smokers think Ronaldo is better than Messi, based on a one-of-a-kind cigarette bin in Enbankment. The genius project allows smokers to vote on different topics by putting their cigarette butts into transparent divided containers in public areas.
Through the campaign #neatstreets, environmental organization Hubbub aims to clean up the streets of London using various clever approaches such as using a device that plays music whenever a cigarette butt is inserted or a specially-designed board that encourages gum-chewers to connect the dots using gums.
Based on a poll conducted by the organization, 86% of people think littering is a disgusting habit but only 15% would actually confront and tell someone that.
“This is why from May to October we’re trialling a new approach to tackling littering on Villiers Street, Westminster, using the latest thinking on behaviour change and awareness raising from around the world,” Hubbub wrote on its page.
Sources: Cooma Express, Evening Standard, Hubbub, Facebook, Instagram, Twitter
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