This Awesome Campaign Shows How Beautiful All Women Are.

Society has a preconceived notion of a beautiful woman – lovely face, gorgeous hair, sculpted legs, and perfect curves in the right places. Although this notion encourages women to do their best in taking care of themselves, it, unfortunately, causes some women to feel bad about themselves.

Not all women are born with perfect bodies like the Victoria’s Secret Angels models. While I hold no grudge against them for being so gorgeous, I am kind of bothered why most lingerie advertisements only feature women of their size. What about the women who do not have the perfect bodies like the VS Angels, but wish to feel beautiful and good about themselves?

Lane Bryant aims to end this negative perception and boost the self-esteem of the not-so-VS-Angels-looking women who wish to feel good about themselves. She started the ‘I’m No Angel’ campaign to encourage women to feel good about their own skin and to embrace their natural, beautiful bodies.

Famous models like Marquita Pring, Ashley Graham, and Candice Huffine pose for the ‘I’m No Angel’ campaign.

They are wearing the Cacique, Bryant’s new bra design, which is created to make women of different sizes feel good about themselves.

The campaign encouraged women to embrace their beauty and their natural bodies and to show the world their confidence.

Brittany Cordts posted her photo on Instagram and wrote, “Support @lanebryant’s #imnoangel campaign. You don’t have to be a VS “angel” to be sexy!”

Watch the awesome video of the ‘I’m No Angel’ campaign:

This awesome campaign must serve as a reminder that models are not the only women who are beautiful – all women are.

H/T: Little Things